Having been founded in 1874, at the peak of the Victorian Era, Lyle & Scott still retained its popularity in the 1920s. The Victorian Era was a distant memory by this time. Times had changed, and fashion had changed with it. Many companies, particularly clothing brands, may have become casualties to such a massive societal change, but Lyle & Scott adapted with the times. Our first range of knitted outerwear was launched during this time, designed to appeal to both the ‘Bright Young Things’ and the average working man in prosperous Post War Britain.
Lyle & Scott soon became a household name, and recognition in the international fashion world soon followed. By the 1950s, Lyle & Scott had collaborated with world famous high-end fashion houses on luxury womenswear collections. The most popular being in 1954, when managing director Charles Oliver negotiated a partnership to produce a join branded cashmere collection with Christian Dior.
But we hadn’t forgotten where we started out. They looked very different to our original range: the colours were bolder, and some of the designs were downright startling, but we were still creating our famous underwear.
It was still our knitwear drawing the most attention, in 1975 Lyle & Scott received the Royal Warrant by appointment to HRH Duke of Edinburgh as ‘Supplier of Knitwear’. A proud achievement that we still hold to this day.
But Lyle & Scott’s appeal was also growing beyond the mainstream, and by the late 1950s we had begun our enduring connection with dynamic and fashionable subcultures…
See more of The History of Lyle & Scott:
Chapter 2: Good Work Makes More Work